Friday, 14 February 2020
Mondelez International is one of the companies that constantly work to support local sustainability initiatives, such as those working to develop new plastic recycling technologies...
Mondelez International is one of the companies that constantly work to support local sustainability initiatives, such as those working to develop new plastic recycling technologies. This comes out of their desire to reduce the amount of redundant packaging used in everyday products.
One of Mondelez’s most recent initiatives is the launching of their Cadbury Energy bar in 100% recyclable and sustainably sourced paper packaging.
The new packaging will be trialled by consumers in New Zealand, to test its durability and effectiveness. Testing will be conducted not only on a customer level but also to see if the packaging can stand transportation and storage.
The company is already using paper-based food wrap, but its packaging also contains a thin plastic film used to protect the product.
With the Cadbury packaging, they also want to see if the paper succeeds in acting as a protective barrier and keeps food fresh.
Cara Liebrock, Managing Director at Mondelez International New Zealand, spoke about the company’s commitment to making all of its packaging 100% recyclable by 2025.
She also mentioned that this trial serves as a great example of their determination to find innovative solutions to the sustainability challenges that the planet is facing.
Mondelez’s Cadbury chocolate bar to trial paper packaging in New Zealand